Words at Work

How effective writing helps your business succeed.

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Entries Tagged as 'Publicity'

The Truth about Press Releases

March 19th, 2011 · No Comments · Marketing, Publicity

There are no guarantees with press releases, but they are worth a try if you have some news to announce. Press releases are the way you announce the latest news about your company to newspapers, radio and television stations—even bloggers. Editors may pick up your information and give you free press coverage—or they may not. […]

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