Words at Work

How effective writing helps your business succeed.

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Entries Tagged as 'press release'

The Truth about Press Releases

March 19th, 2011 · No Comments · Marketing, Publicity

There are no guarantees with press releases, but they are worth a try if you have some news to announce. Press releases are the way you announce the latest news about your company to newspapers, radio and television stations—even bloggers. Editors may pick up your information and give you free press coverage—or they may not. […]

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Who Needs a Press Release?

September 15th, 2009 · No Comments · Uncategorized

Remember that Joni Mitchell song “I’ve Looked at Love from Both Sides Now”?  I have looked at press releases from both sides, from the point of view of a publicist and that of an editor. This is a big help when it comes to knowing what to put in a press release.  Let’s start at […]

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