Words at Work

How effective writing helps your business succeed.

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Entries Tagged as 'Publicity'

I Don’t Want to Brag, But…

June 6th, 2011 · No Comments · Marketing, Publicity, Writing

A certain discount store has been running a television ad focused on bragging about the bargain buys women were able to find. The message hasn’t sent me shopping, but it did make me think about bragging. Some of my clients, particularly women, have told me that they find it difficult to write about themselves and […]

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What’s Going On? Get the Word Out with a Business Newsletter

April 1st, 2011 · No Comments · Marketing, Publicity

Yes, I’m writing this on April Fool’s Day; but what I’m saying is no joke. Business newsletters are a great way to stay in contact with your past, present — and future — clients. A few years ago business newsletters were usually printed and mailed. This is still an option. However, in today’s fast-moving online […]

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The Truth about Press Releases

March 19th, 2011 · No Comments · Marketing, Publicity

There are no guarantees with press releases, but they are worth a try if you have some news to announce. Press releases are the way you announce the latest news about your company to newspapers, radio and television stations—even bloggers. Editors may pick up your information and give you free press coverage—or they may not. […]

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