Words at Work

How effective writing helps your business succeed.

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Entries Tagged as 'Marketing'

Why Read Your Newsletter? Because It’s Fun

December 4th, 2012 · No Comments · Marketing

Yes, your marketing newsletter’s primary purpose is to attract new clients. But if its only message is one big advertisement for your products or services, you will quickly lose readers. Along with the serious and helpful content of your newsletter, there must be fun. But what is fun? People have different ideas of what this […]

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I Don’t Want to Brag, But…

June 6th, 2011 · No Comments · Marketing, Publicity, Writing

A certain discount store has been running a television ad focused on bragging about the bargain buys women were able to find. The message hasn’t sent me shopping, but it did make me think about bragging. Some of my clients, particularly women, have told me that they find it difficult to write about themselves and […]

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What’s Going On? Get the Word Out with a Business Newsletter

April 1st, 2011 · No Comments · Marketing, Publicity

Yes, I’m writing this on April Fool’s Day; but what I’m saying is no joke. Business newsletters are a great way to stay in contact with your past, present — and future — clients. A few years ago business newsletters were usually printed and mailed. This is still an option. However, in today’s fast-moving online […]

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The Truth about Press Releases

March 19th, 2011 · No Comments · Marketing, Publicity

There are no guarantees with press releases, but they are worth a try if you have some news to announce. Press releases are the way you announce the latest news about your company to newspapers, radio and television stations—even bloggers. Editors may pick up your information and give you free press coverage—or they may not. […]

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Recipe for a Tasty Blog

January 24th, 2011 · No Comments · Marketing

One day several years ago I prepared lunch for three French chefs: Rene Verdon, former White House chef; Hubert Keller of Fleur de Lys Restaurant in San Francisco; and Roland Passot of the Left Bank Restaurant in Larkspur. To make the experience less terrifying I opted against cooking French food and prepared a New Orleans-style […]

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Why Should Your Business Have a Blog?

January 12th, 2011 · No Comments · Marketing

A blog can sell your readers on your particular brand, who you are, what you do, and what sets you apart from your competitors. Since you are reading one now, you probably already know that a blog is a type of website that works like a diary, with new material added (ideally) on a regular […]

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How to Waste Your Networking Dollars

December 13th, 2010 · No Comments · Marketing

I have become convinced that referral marketing is the way to build a small business. It certainly works for me. That’s why this post will stray from ideas about writing to ideas about networking, with the goal of helping readers build their business success. If you haven’t already done so, you will want to join […]

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Your Mother, the Marketing Expert

September 23rd, 2009 · No Comments · Marketing

Your mother was right. A few days ago I received a small white envelope—the kind that usually contains formal invitations and greeting cards—in the mail. I didn’t recognize the name in the return address. It turned out to be a thank-you card from a young woman who recently sold me a shirt at Nordstrom. I’m […]

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