Words at Work

How effective writing helps your business succeed.

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Entries from December 4th, 2012

Why Read Your Newsletter? Because It’s Fun

December 4th, 2012 · No Comments · Marketing

Yes, your marketing newsletter’s primary purpose is to attract new clients. But if its only message is one big advertisement for your products or services, you will quickly lose readers. Along with the serious and helpful content of your newsletter, there must be fun. But what is fun? People have different ideas of what this […]

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