Words at Work

How effective writing helps your business succeed.

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Entries from January 24th, 2011

Recipe for a Tasty Blog

January 24th, 2011 · No Comments · Marketing

One day several years ago I prepared lunch for three French chefs: Rene Verdon, former White House chef; Hubert Keller of Fleur de Lys Restaurant in San Francisco; and Roland Passot of the Left Bank Restaurant in Larkspur. To make the experience less terrifying I opted against cooking French food and prepared a New Orleans-style […]

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Why Should Your Business Have a Blog?

January 12th, 2011 · No Comments · Marketing

A blog can sell your readers on your particular brand, who you are, what you do, and what sets you apart from your competitors. Since you are reading one now, you probably already know that a blog is a type of website that works like a diary, with new material added (ideally) on a regular […]

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