Words at Work

How effective writing helps your business succeed.

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Entries from September 23rd, 2009

Your Mother, the Marketing Expert

September 23rd, 2009 · No Comments · Marketing

Your mother was right. A few days ago I received a small white envelope—the kind that usually contains formal invitations and greeting cards—in the mail. I didn’t recognize the name in the return address. It turned out to be a thank-you card from a young woman who recently sold me a shirt at Nordstrom. I’m […]

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Who Needs a Press Release?

September 15th, 2009 · No Comments · Uncategorized

Remember that Joni Mitchell song “I’ve Looked at Love from Both Sides Now”?  I have looked at press releases from both sides, from the point of view of a publicist and that of an editor. This is a big help when it comes to knowing what to put in a press release.  Let’s start at […]

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Three Reasons to Read This Blog

September 9th, 2009 · No Comments · Uncategorized

Words and images surround us constantly. We are never far from some kind of media– but is it really communicating? This blog is a discussion of effective communication, particularly in writing. I have been fascinated with words and meaning my entire life. I have worked as a reporter, an editor, a public relations consultant, and […]

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